Zallaf Libya Oil & Gas asked us for help with its presence online: its website and how it shows up in search, its social media, fake pages that used its name, and two accounts that had been hacked. This case study describes that work.
Disclosure: Zallaf Libya Oil & Gas was a client of Globe Verifiers. This case study describes our own work, in our own words; it is not a statement by the company.
About the company
Zallaf Libya Oil & Gas is an oil and gas exploration and production company and a subsidiary of Libya’s National Oil Corporation (NOC). The project was run by Globe Verifiers and led by our founder, Mohamed Marmouri.
The challenge
The company wanted to solve five problems:
- A consistent presence: one clear identity across its website and its social media channels.
- Search visibility: more visitors to its website and better positions in search results.
- Social media: more engagement with the people who follow the company.
- Impersonation: fake pages that used the company’s name.
- A wider audience: reaching people outside Libya.
What we did
- Website optimisation: keyword research, content improvements, technical SEO and link building.
- Social media: a consistent presence, with regular content, management of interactions, and targeted campaigns.
- Reputation: we monitored what was published about the company and reported the fake pages that impersonated it to the platforms, which decide what is removed.
- International SEO: keywords and content aimed at audiences outside Libya.
- Account recovery: we recovered the company’s hacked Google and LinkedIn accounts.
What came of it
According to our records, as first published in June 2024, the company regained control of its Google and LinkedIn accounts, its website traffic and social media engagement grew, and its online presence reached more people outside Libya.
The original case study gave no figures for the growth, so we cannot show you how large it was, and we have not added numbers now. Traffic or engagement figures are only worth quoting with their dates and their source.
Company background: National Oil Corporation (NOC) news releases, which describe Zallaf as a subsidiary, as read on 13 October 2026. The work and its results: Globe Verifiers’ project records, as first published in June 2024. Disclosure: Zallaf Libya Oil & Gas was a client of Globe Verifiers.
Updated 13 October 2026: rewritten for accuracy. The company is now named as it names itself, Zallaf Libya Oil & Gas, and described as an exploration and production company owned by Libya’s National Oil Corporation, replacing “a leading oil and gas provider”; “trusted partner”, “results that stand the test of time”, “remarkable results” and “skyrocketed” are removed, because the original gave no figures; “identifying and removing fake pages and negative content” now reads “reported the fake pages”, because the platforms, not we, decide what is removed; Mohamed Marmouri is named as our founder rather than as an “expert”; a client disclosure is added; the work is credited to Globe Verifiers (the original named Storified). First published on storified.io on 13 June 2024.